A PR agency or representative has an important role to play in the clothing industry. One of their roles is to promote the fashion client, and make them appear as successful/significant/relevant as possible. As part of this, they have to create more exposure for their clothing client in the media.
A way to build a strong clothing brand is to confirm that it gets exposure in popular fashion magazines. Top PR agencies in Sydney such as Piccolo describe magazines as ‘glossies’. To be featured in this media, your PR rep has to promote the latest trends creatively, and in turn, make a buzz for your brand among industry influencers.
Once, PR used to be all about spreading the word about a brand through traditional outlets. Now, things are a little different in that social media has also come into the picture. Creating a positive perception of a clothing brand among the public is every PR representative’s main goal. So, fashion PR reps spend much of their time letting the public know about a company’s clothing line. For this, they need to work with editors who write blogs about brands for leading glossies.
The most exciting thing for clothing brands is to have their products featured on the glossy pages of leading fashion magazines. Several other magazines have a decline in subscription, but fashion glossies fare better than those magazines. So as a clothing line manufacturer, you should not miss this chance to have your brand featured on this media.
Several fashion blogs and mags specify which brands celebrities put on when doing the things they typically do. This is an excellent product placement chance for your clothing brand. It will possibly increase your exposure in the media. Have the right celebrities behind this and many commoners will perceive your brand in a different way. After all, people look up to the celebrities they prefer and find inspiration from those celebs.
Having stories done by fashion editors that include photographs of the right celebrities wearing your brand will be an effective strategy to increase your media exposure. If you are a fashion brand just starting out in the industry, finding the right editors might be a difficult task for you. This is why you might want to hire a well-known PR agency having the right industry links to do the legwork for you.